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PRIVACY POLICY

Last updated: 15/04/2026

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1. Who we are

We are EM:CAS, a trading name of Moorhouse & Co. Ltd, a UK limited company. We provide creative arts training, including but not limited to vocal coaching, piano lessons, performance training, ABRSM grade prep, LAMDA grade prep, masterclasses, singing retreats, and performance opportunities.

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We are the “data controller” for the personal information we collect.

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2. What personal data we collect

We only collect information we need to run our business. This may include:

  • Name

  • Email address

  • Phone number

  • Lesson information (such as schedule, level, and progress notes)

  • Billing details (such as invoices and payment status)

  • Messages you send us by email, text, or contact forms

We do not store card details. All card payments are handled securely by Stripe.

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3. How we collect your data

We collect data when you:

  • Contact us by email, phone, text, or through our website

  • When you complete registration forms for events

  • Book or attend lessons

  • Make a payment

  • Communicate with us about your lessons

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4. How we use your data

We use your personal data to:

  • Provide our services

  • Advertise & market our services

  • Communicate with you about lessons, scheduling, events, and enquiries

  • Take and manage payments

  • Keep business records and accounts

  • Meet legal and tax obligations

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Upon contacting EM:CAS or Ellie Moorhouse directly, you agree to the details that you provide being used by EM:CAS/Ellie Moorhouse to contact you directly, this may including marketing and advertising.

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Upon submitting a contact, application, or registration form, you agree to to details that you provide being used to contact you directly, this may including marketing and advertising.

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We do not sell your data or use it for marketing that is not related to EM:CAS.

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5. Lawful bases for processing

Under UK GDPR, we rely on the following lawful bases:

  • Contract – to provide lessons and take payment

  • Legitimate interests – to run and improve our business

  • Legal obligation – for accounting and tax records

  • Consent – where required (for example, marketing emails)

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6. Payments and Stripe​

  • We use Stripe to process most payments.

  • When you make a Stripe payment, Stripe collects and processes your payment information in line with their own privacy policy. We only receive confirmation of payment and basic billing details.

  • Stripe may process data outside the UK, but they use approved safeguards to protect your information.

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7. Who we share your data with

We only share your data when necessary, for example:

  • Payment processors (Stripe)

  • Accountants or bookkeeping software

  • HMRC or other legal authorities if required by law

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All third parties are required to keep your data secure and use it only for agreed purposes.

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8. How long we keep your data

We keep your personal data only as long as necessary:

  • Lesson and contact details – while you are a client

  • Financial records – up to 6 years (as required by UK law)

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When data is no longer needed, it is securely deleted.

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9. Children’s data

We may provide lessons to children and young people.

  • We only collect the minimum data needed

  • We usually collect contact details for a parent or guardian

  • Parents or guardians can contact us at any time about their child’s data

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10. Your data protection rights

You have the right to:

  • Access your personal data

  • Ask us to correct inaccurate data

  • Ask us to delete your data (where applicable)

  • Object to or restrict how we use your data

  • Withdraw consent at any time

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To exercise your rights, contact us directly using the details above.

You also have the right to complain to the Information Commissioner’s Office (ICO): www.ico.org.uk

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11. Cookies and website data

  • Our website may use basic cookies for functionality and analytics. We do not use cookies to collect unnecessary personal data.

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12. Changes to this policy

We may update this privacy policy from time to time. The latest version will always be available on our website.

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