top of page

PRIVACY POLICY

1. Who we are

We are EM:CAS, a trading name of Moorhouse & Co. Ltd, a UK limited company. We provide creative arts training, including but not limited to vocal coaching, piano lessons, performance training, ABRSM grade prep, LAMDA grade prep, masterclasses, singing retreats, and performance opportunities.

​

​

We are the “data controller” for the personal information we collect.

​

2. What personal data we collect

We only collect information we need to run our business. This may include:

  • Name

  • Email address

  • Phone number

  • Lesson information (such as schedule, level, and progress notes)

  • Billing details (such as invoices and payment status)

  • Messages you send us by email, text, or contact forms

  • Relevant medical and allergy information

We do not store card details. All card payments are handled securely by Stripe.

​

3. How we collect your data

We collect data when you:

  • Contact us by email, phone, text, or through our website

  • When you complete registration forms for events

  • Book or attend lessons

  • Make a payment

  • Communicate with us about your lessons

​

4. How we use your data

We use your personal data to:

  • Provide our services

  • Improve health and safety conditions

  • Advertise & market our services

  • Communicate with you about lessons, scheduling, events, and enquiries

  • Take and manage payments

  • Keep business records and accounts

  • Meet legal and tax obligations

​

Upon contacting EM:CAS or Ellie Moorhouse directly, you agree to all details that you provide being used by EM:CAS/Ellie Moorhouse to contact you directly, this may including marketing and advertising.

​

Upon submitting a contact, application, or registration form, you agree to to all details that you provide being processed by EM:CAS and being used to contact you directly, this may including marketing and advertising.

​

We do not sell your data or use it for marketing that is not related to EM:CAS.

​

5. Lawful bases for processing

Under UK GDPR, we rely on the following lawful bases:

  • Contract – to provide lessons and take payment

  • Legitimate interests – to run and improve our business

  • Legal obligation – for accounting and tax records

  • Consent – where required (for example, marketing emails)

​

6. Payments and Stripe​

  • We use Stripe to process most payments.

  • When you make a Stripe payment, Stripe collects and processes your payment information in line with their own privacy policy. We only receive confirmation of payment and basic billing details.

  • Stripe may process data outside the UK, but they use approved safeguards to protect your information.

​

7. Who we share your data with

We only share your data when necessary, for example:

  • Payment processors (Stripe)

  • Accountants or bookkeeping software

  • HMRC or other legal authorities if required by law

​

All third parties are required to keep your data secure and use it only for agreed purposes.

​

8. How long we keep your data

We keep your personal data only as long as necessary:

  • EM:CAS's nature of business often involves building long-term relationships with students/clients. Where appropriate, EM:CAS & Ellie Moorhouse may retain contact details of current and former students to maintain an ongoing connection, which may include sharing relevant updates about vocal coaching, retreats, workshops, events and other activities, as well as staying in touch where there is an existing personal or professional relationship.

  • You can request that your contact details are updated or removed from these communications at any time by contacting EM:CAS/Ellie Moorhouse.​

  • When any data is no longer needed, it is securely deleted.

​

9. Children’s data

We may provide lessons to children and young people.

  • We only collect the minimum data needed.

  • We usually collect contact details for a parent or guardian, and may collect contact details for children or young people.

  • Parents or guardians can contact us at any time about their child’s data.

​

10. Your data protection rights

You have the right to:

  • Access your personal data

  • Ask us to correct inaccurate data

  • Ask us to delete your data (where applicable)

  • Object to or restrict how we use your data

  • Withdraw consent at any time

​

To exercise your rights, contact us directly using the details above.

You also have the right to complain to the Information Commissioner’s Office (ICO): www.ico.org.uk

​

11. Cookies and website data

  • Our website may use basic cookies for functionality and analytics. We do not use cookies to collect unnecessary personal data.

​

12. Changes to this policy

We may update this privacy policy from time to time. The latest version will always be available on our website.

bottom of page